About Align
Insight. Expertise. Results.
Combining data-driven insights and expertise with proven best practices to help your teams focus on attaining revenue goals.
A Passion for Collaboration
Neela founded Align to channel her expertise and passion for helping businesses tackle disconnects between marketing and sales. Align empowers B2B tech businesses to bridge this critical gap, driving sustainable revenue growth. With over 25 years of experience in the tech sector, Neela has built high-performing marketing teams and developed strategies that deliver measurable impact. Align embodies the culmination of her hands-on expertise across vendor, partner, channel, service provider, and hyperscaler ecosystems at local, regional, and global levels.
Dedicated to working alongside ambitious leaders, Neela crafts tailored, actionable plans that deliver long-term success. With proven methodologies, innovative strategies, and actionable frameworks, Align fosters collaboration, streamlines processes, and drives sustainable growth. Once foundational alignment is achieved, AI technologies are strategically leveraged to amplify results and accelerate progress.
Neela's approach is rooted in trust, transparent communication, and cross-functional collaboration. By understanding diverse perspectives and business needs, she delivers tailored solutions that achieve meaningful and measurable outcomes.
Align supports businesses through every stage of their growth journey, offering flexible engagement models, whether through independent services or partnerships with subject matter experts.
Neela Mistry-Bradshaw
Founder & Director of Align
Testimonials
"Neela is a first-rate partner marketer and made a great impact while at SoftwareOne. She has a very collaborative style working across a large international organisation with global and many local marketing teams and built great relationships with AWS. Starting with the data she built a strategic and multi-layered approach to build campaigns and was innovative in her thinking to engage with sales, customers and partners. One of the few marketers who truly understands the benefit of a tight interlock between sales, marketing and alliance teams to drive pipeline and results."
Ian Hutchinson - Strategic Alliance Leader AWS, SoftwareOne
"I got to know Neela while working on several strategic global partner ecosystem initiatives and have to applaud Neela for her well-thought-out and strategic approach when it comes to how organisations should market and message to their partner ecosystem. Neela's passion for partner ecosystem marketing is only matched by her energy and commitment to making sure we market and message correctly to our partners. Her ability to put herself in our partner's shoes, understand how they receive messaging, and how to ensure that what we do with our partners is relevant to their business has been the cornerstone of much of the great work our partners have come to enjoy and experience."
Allan Swanepoel - Director, Red Hat
"Neela always brings a positive attitude and ideas to the table to help inspire and motivate change. During our time together, she initiated multiple new and innovative solutions for both internal and external communications. She has a keen focus on building relationships with sales teams to ensure that marketing and sales are aligned, and her content execution is of a high standard."
Alex Galbraith - CTO Cloud Services, SoftwareOne
"Neela possesses a unique talent for finding solutions to common yet bespoke challenges many partnership go-to-market organisations face bridging the gap between marketing and sales functions. Her keen ability to assess an environment and cooperatively strategise thoughtful options speaks to her years of experience working with different types of
B2B technology vendors and partners."
Lisa Langley - Global Partner Program Advisor, Partner Perspectives
"I highly recommend Neela Mistry-Bradshaw as a B2B marketing expert specialising in Demand Generation, ABM, Intent Data, and Partner Marketing. Her ability to craft data-driven strategies ensures targeted outreach and measurable results. Neela excels at leveraging Intent Data to identify high-value prospects and turning insights into actionable campaigns. Her expertise in ABM drives deep engagement with key accounts, while their collaborative approach to Partner Marketing strengthens strategic alliances. Innovative, analytical, and results-oriented, Neela consistently delivers impactful marketing solutions. Any organisation looking to enhance its B2B strategy would greatly benefit from her vision."
Colin Mitchell - VP Alliances & Partner Marketing Services, TechTarget
Align helps Marketing & Sales teams in B2B tech companies unite, collaborate and accelerate revenue growth
with customer-centric strategies.
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