Align Marketing & Sales

Unite. Collaborate. Grow Revenue.

Align helps B2B tech companies to accelerate revenue growth through proven strategies, frameworks, and flexible services.

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Unlock your Growth Potential

The B2B tech landscape is transforming rapidly, with AI reshaping business operations and go-to-market strategies. However, many companies still struggle to align marketing and sales, the key to driving revenue growth. Misalignment wastes resources, limits customer experiences, and inhibits predictable revenue streams. Align addresses these challenges to help you unlock your growth potential.

Collaborate for Success

Align bridges the gap between marketing and sales through cross-functional collaboration with key internal teams, such as product development, operations, and customer success, as well as external stakeholders within the partner ecosystem, including alliance and channel teams. By creating tailored strategies that foster synergy across these groups, Align drives sustainable growth, focusing on improving lead quality, enhancing customer experiences, and increasing conversion rates.

Proven Strategies to Achieve Results

Building on cross-functional and partner ecosystem collaboration, Align's proven methodologies and innovative strategies seamlessly integrate marketing and sales functions, align internal teams with partner stakeholders, and optimise processes for greater efficiency. By establishing foundational alignment, AI tools can then be leveraged to accelerate go-to-market motions and open scalable revenue pathways. Through tailored initiatives, Align delivers meaningful and measurable outcomes at every stage of growth.

Strong marketing & sales alignment delivers:

38%

higher sales win rates
(Source: MarketingProfs)

209%

more revenue from marketing
(Source: Marketo)

20%

annual company growth rate
(Source: Aberdeen)

Start your Growth Journey with Align

"Innovative, analytical, and results-oriented, Neela consistently delivers impactful marketing solutions. Any organisation looking to enhance its B2B strategy would greatly benefit from her vision."

Colin Mitchell - VP Alliances & Partner Marketing Services, TechTarget